Customer Segmentation/Service Concept/Servqual - 1945 Words

Conduct a critique of the following service management ideas, theories and techniques, specifically with reference to purpose, application and limitations and with regard to how these service management ideas, theories and techniques might contribute to the development of a business. Customer segmentation Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers, it is necessary to identify homogeneous groups or segments of customers, assess their importance and possible development. It should also define a relevant market: local, regional, national, international ...†¦show more content†¦For some companies, they will make themselves known through advertising. For others, a network of personalities will surround it, for example. To undertake effective communication, provide a very positive image of his company and maximise its business, the creator must necessarily proceed in stages. The company cannot communicate anything to anyone. She must first identify the targets, investors, customers, suppliers, and assign levels of importance. The customer is the strength of a company. She must focus all its means to target service concept. The customer service allows companies to retain their customers advantageously distinguished from each other. The customer service is the ability of skilled employees, to provide products and services to their internal or external customers, to satisfy their needs, apparent or not, to enjoy an advertisement by word of mouth that will bring positive new buyers. For many companies, customer service is summarised in the following activities: responding to customer questions, receives commands, resolve disagreements about billing and handle claims. The service can be made directly at the customer’s house, at the supplier or through the media (telephone, fax, email, Internet, etc.) The increasing number of call centres demonstrates the importance that companies attach to customer service. The client is in contact with staff but not onlyShow MoreRelatedThe Service Concept and its Facilitation to Business Development2271 Words   |  10 Pagesreport an in-depth exploration of service concept, profiling of the service concept and the SERVQUAL, which will not only evaluate and analyze the purpose and application of the above conceptions, but present potential limitations and how they could facilitate business development. Service Concept Service concept - A key role in service design and development (Goldstein, Johnston, Duffy and Rao, 2002). It is rightly stated by Lynn Shostack, that examples of good service are so few and far between thatRead MoreAnalysis of Service Quality Parameters Among Co-Operative Banks - a Study with Respect to Kerala6819 Words   |  28 PagesAnalysis of Service quality parameters among co-operative banks - a study with respect to Kerala Abstract Measuring customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among co-operative banks in the state due to various reasons. 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Various studies have been conducted on service quality in different service industries, however studies on service quality in higher education sector is relatively new as compared to other service industries especially in Indian context. Senthilkumar Arulraj, (2010) proposed that among all service sectors, the education sector, particularly the higher education system, has direct bearing on society for society’sRead MoreQuality in Services5877 Words   |  24 PagesWhat is Quality? The totality of features and( characteristics of a product or service that bear on its ability to satisfy stated or implied needs. -Kotler â€Å"Quality must provide goods and( services that completely satisfy the needs of both internal and external customers. Quality serves as the bridge between the producer of goods or services and its customer.† -Johnson Weinstein â€Å"Quality is( consistent conformance to customer’s expectations.† –Stack et al ( â€Å"Quality is a predictableRead MoreImpact Of Market Segmentation On Customer Satisfaction2585 Words   |  11 PagesUNIVERSITY OF ZIMBABWE Department of Business Studies in Finance and Banking Faculty of Commerce The impacts of market segmentation on customer satisfaction in the banking industry of Zimbabwe. A case of CBZ Bank Limited Wealth Management Centre in Borrowdale. By KASPANOV SAUNGWEME R113796Y CHAPTER 3 Submitted in partial fulfillment of the requirements for the Award of Bachelor of Business Studies (Honors) Degree in Finance and Banking 3. 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However a strategic market embraces the potential market for the product or service. (Kotler and Keller; 2009: 86). An organization that markets directly to their end users to sell their products and services are benefitting from the concept â€Å"direct marketing†. Therefore there is an interactive communication with the end user, thus the most effective directRead MoreCustomer Satisfaction3204 Words   |  13 PagesCustomer Satisfaction how can we measure it By: Omid Nasrollah Mazandarani BACKGROUND OF THE WRITER As a student of Masters of Business Administration specialization in general management with the background of Bachelor of Industrial engineering the writer has four years experiences in the automobile industry. These experiences and background help me to understand the role of customer satisfaction in terms of organization profitability. Abstract: This proposal examines customer